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Privacy policy

Privacy statement
This privacy statement is also a Registry Statement (523/1999) 10§'s in accordance with the Personal Data Act. We are committed to protecting the privacy of our customers and also offer the opportunity to influence data processing. If you wish, you can restrict the use of your information through your customer profile. In order to use the services of Suomen maastovaruste, the customer must accept the means and conditions of data collection and processing described in this data protection report. The information we collect may be divided into information provided by the user, observed about the use of online services and derived from analytics.


We use information to:
- to provide an easy-to-use and secure service
- to provide a better customer experience
- Improving recommendations and marketing
- Development of customer service and e-commerce

Registry owner and controller:
Suomen maastovaruste
Syvälahdentie 2B 57
15130 Heinola
Business ID: 3193576-5

If you would like more information about how we process and protect your data beyond what is laid out in this policy, please contact us via our customer support email

Register name: Suomen maastovaruste customer register


What information can be collected about me?
Information provided by the user or personally identifiable

- Identification information, such as name
- Personal identification number to identify the customer when concluding the credit agreement
- Contact information such as address, email address and phone number
- Payment information, including credit agreements and other billing information
- The email address and certificate used to sign in to Google or Facebook

Information observed and analytically derived from the use of the Services
- Purchase history, e.g. ordered products and their price information
- Delivery information, such as the selected delivery method and delivery address
- Product reviews
- E-commerce usage and browsing information as well as terminal identification information
- Product recommendation and other information and tags used for targeted content

Providing identification, contact and payment information is mandatory when purchasing products from Suomen maastovaruste online store. The main source of information is the user himself, in addition to which we may obtain additional information from our partners, such as a credit service provider. We will notify you of personal information we have received from third parties in accordance with the provisions of the Data Protection Regulation at the first contact with the customer or no later than within one month of receiving the personal information.


What for is my personal information used?
Personal information is used:
- Customer service
- Delivery, processing and archiving orders
- Development of operations and services
- Improving the customer experience
- For analytical and statistical purposes
- To produce more personalized targeted content and marketing
- To prevent abuse
- To provide better customer service

The information is processed on the basis of the customer relationship between the customer and the Suomen maastovaruste, the agreement, the use of the website, the customer's separate express consent or legal obligations.

How is my information stored and protected?
All customer information is located in a secure data center in encrypted databases to which access is restricted. The technical and process security of data centers and trading systems is at a very high level. Servers are protected against hacking and denial of service attacks. We follow good data protection practices in the processing of personal data and technical solutions. The processing of personal data has taken into account the requirements of the EU Data Protection Regulation applicable as of 25 May 2018. All access to personal data is controlled in accordance with good practice.

Who processes my personal information?
Only Suomen maastovarustet's own employees have access to customer data. Our staff is trained to use information safely and ethically. Our staff sees and processes customer information only to the extent necessary to perform their duties. We use trusted contractors to transfer information to a third party. Agreements with all partners have taken into account the requirements of the EU Data Protection Regulation and other legislation. Partners are not permitted to use or redistribute the information for their own purposes.


How long will my data be stored?
We will only retain your personal information for the time necessary to fulfill the purposes described in this statement. In addition, some information may be retained longer to the extent necessary to fulfill statutory obligations, such as accounting and consumer trade responsibilities, and to demonstrate their proper implementation. At the customer's request, personal information about him may be deleted or anonymized. The deletion and anonymization process is irreversible, and we are unable to recover deleted customer accounts.

For some information, the legislation imposes obligations on the longer-term storage of information, e.g. for the following purposes:
- The Accounting Act defines longer retention periods for information, regardless of whether the material contains personal data or not.
- Fulfilling responsibilities for consumer trade
- System log information is collected and stored as required by law so that we can provide legal and secure online commerce to our customers
- Adequate backups of trade databases and systems to secure data, correct errors and ensure security and continuity


What rights do I have?
As a customer you have right to:
- Access to personal information about you, including the right to receive a copy of personal information about you
- Requests the correction or deletion of personal data about you
- Under certain conditions, request a restriction on processing or object to the processing of personal data

In addition, if processing is based on separate consent, you have the right to withdraw your consent at any time. Please note that this does not affect the lawfulness of the data processing carried out before the withdrawal of consent. You can change your settings through your customer profile. You can request the exercise of your rights by contacting our customer service. If you find that the processing is deficient or illegal, you have the right to complain to the data protection authority. Please also contact us so that we can correct our mistake.


How can I influence the use of my information?
We are committed to providing our customers with opportunities to influence the processing of their information. You can decide for yourself the marketing that is targeted to you and decide if you want to receive different marketing messages. You will find the options in your customer profile. We are constantly developing our service, so features can be added, changed or removed. You can also terminate your customer account at any time and ask us to delete your personal information by contacting our customer service. Please note that in some cases, not all information may be deleted and some information related to the customer may be required by law to be retained.

Will my personal information be handed to third parties?
We may disclose some of the information necessary to third parties to ensure delivery to the carrier as well as the payment intermediary. Your information will also be passed on to the lender in connection with the credit decision. We also use customer data with third parties for analytics and personalization purposes. We take advantage of purchasing behavior and browsing information with partners to better offer you products and offers that interest you. The information used for analytical and personalization purposes is always anonymized whenever possible. If necessary, we also provide information to the authorities. We always inform the customer about requests for information if it is permitted by law.

We provide information to the following third parties:
- For analytics and statistics partners
- To the carrier
- To the payment intermediary when paying with a payment card
- To the lender, when the customer chooses the credit company's invoice or installment as the method of payment
- To the collection company, when the invoices fall due and are transferred to collection

We ensure a high level of data security and protection when transferring and processing data in accordance with the EU Data Protection Regulation. Third parties' level of data processing is ensured by standard contractual clauses approved by the European Commission, BSCs, the EU-US Privacy Shield Agreement or any other method approved under the Data Protection Regulation. The customer may limit the disclosure of the data for marketing and analytical purposes. You can access privacy features by logging in to your client account.


Suomen maaastovaruste uses cookies. Cookies are small text files between the browser and the server. Cookies and other tags have an expiration date, after which the browser deletes the tag. We use these technologies to implement functions, personalize them, and perform analytics and marketing targeting. Functional cookies e.g. customer identification, login maintenance, and Shopping Cart functions. Acceptance of the use of cookies for these functions is mandatory. Functional cookies set by the server remain in the browser for 15 minutes to 24 months, unless they are specifically deleted from the browser settings. Visiting the site resets the cookies if the browser allows it.

The information used for analytics and marketing targeting is anonymized whenever possible. Otherwise, we treat the information as personal insofar as the identifier contains customer targeting information, such as an IP address. Tags that are associated with the customer in some way are also treated as personal information. The validity period of the tags used for analytics and marketing targeting is 30s-24 months. We utilize Google Analytics e.g. in analytics related to the use of our site, popular products, trends and sales.


Right to change the privacy statement
Due to the development of the services and changes in legislation, we reserve the right to change the privacy statement. We notify our customers separately of significant changes. This Privacy Statement supersedes the previous Registry Statement.


Who can I contact?
For questions related to privacy, data processing and the privacy statement, please contact our customer service by e-mail

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